Revenue systems that work
We build Salesforce, websites, and email marketing as one connected machine.
Origin
Built for the businesses that run Australia
We started because we watched good companies waste money on disconnected tools. A mining contractor would implement Salesforce, then run email campaigns that led nowhere because the website wasn't built to capture the right leads. A transport operator would hire a web agency, then realise the CRM couldn't talk to it. The money spent never produced the revenue it should have.
The problem
Salesforce, websites, and email marketing work only when they work together.
The solution
We deliver all three as one system, built to move pipeline into revenue.
Leadership
Built by people who've done the work
We've spent years in the field and the office.
James Whitmore
Founder and CEO
Spent a decade implementing Salesforce in mining and transport operations across Australia.
Sarah Chen
CRM architect
Built pipeline systems for contractors managing 500+ field staff and complex procurement cycles.
Marcus Delgado
Web and integration lead
Connects Salesforce to websites and email platforms so leads actually convert to revenue.
David Okonkwo
Oil and gas specialist
Understands regulatory requirements and multi-year project cycles in upstream and downstream operations.
Elena Rossi
AI and automation
Reduces implementation timelines by 60% through intelligent workflow design and system configuration.
Lisa Kowalski
Client success director
Ensures every deployment runs parallel to your operations and delivers measurable pipeline growth.
Sarah Chen
CRM architect
Built pipeline systems for contractors juggling 500+ field staff and complex procurement workflows.
Results
What our clients have achieved
These numbers come from real deployments in mining, oil and gas, and transport. No projections, no promises. Just what happened.
Cost reduction on implementation
68%
Compared to traditional Salesforce consultancy through AI-assisted delivery.
Average time to first revenue
12 weeks
From go-live to measurable pipeline improvement in client operations.
Pipeline visibility improvement
340%
Average increase in tracked opportunities across mining and transport clients.
Contractor relationship accuracy
94%
Data quality and compliance in systems managing 100+ contractor relationships.
Why
Why clients choose Vertex
We don't sell software. We sell the revenue that comes from having your systems talk to each other.
Integration
One system, not three separate tools
Salesforce, website, and email marketing built to work as a single machine. Leads captured on your site flow into the CRM. Campaigns pull data from your pipeline. No manual handoffs, no lost information.
Journey
How we got here
From a single mining implementation to a team that now runs connected revenue systems across Australia's toughest industries.
2019
First Salesforce build
Implemented CRM for a drilling contractor managing crews across Western Australia. The system worked, but the leads weren't flowing in.
2020
Built the first integrated system
Realised the problem. Rebuilt the entire stack—Salesforce, website, and email—as one connected machine. Pipeline visibility jumped 280%.
2022
Expanded into oil and gas
Brought the integrated model to LNG contractors and upstream operators. Learned that regulatory requirements and multi-year cycles demand different pipeline structures.
2024
AI-powered delivery at scale
Integrated AI into every layer of implementation. Costs dropped 68%. Timelines compressed to 12 weeks. Now serving transport operators managing 200+ contractor relationships.
Recognised by the industry
Salesforce partner status, mining technology awards, and client outcomes that speak for themselves.
Trusted by mining, oil and gas, and transport operators across Australia
Let's diagnose your revenue system
A CRM health check reveals what's broken in your pipeline before we build anything.
